Promote the research and development of Food and drug products

The 2023 consumer market has long shown a passion for food-and-drug congeners. Young people, in particular, have increased their awareness of keeping in good health. They are not satisfied with the form and taste of dietary supplement medicines, therefore, functional foods such as snack foods, health-preserving tea drinks, ready-to-eat/ready-to-drink foods, such as marshmallows, which are added with medicinal and food homologous ingredients, continue to emerge. 01 drug and food homologous market portrait of users portrait: high penetration rate of the middle-aged and elderly, young people's traditional health care demand into a new drive market, from the age point of view, 54-64-year-old population nourishing health care penetration rate of 29% , the penetration rate for the under-24s was 19% . In terms of gender, women account for a slightly higher proportion of the total user population of 54.2% . From the city point of view, the first-tier cities and new first-tier cities of Food and drug products demand exuberant, accounting for the overall 70% . Examples: candy, canned food, snacks, biscuits, drinks and other new product form rich domestic and foreign brands are rich in product form of innovation, pressed candy, granules and other forms are easy to take and easy to carry, biscuits will meet the needs of the children's market through flavor blending. Now our country is in the stage of rapid development, leading enterprises with obvious advantages have not yet formed, combined with the relevant policies of the state and our analysis of industry, market and so on, the future development trend of drug and food homology is as follows:

1. Policy direction, the list of Food and drug analogues will continue to be expanded and more food and drug analogues may be added to the dietary supplement list in the future. These positive policies will directly promote the development and innovation of food-drug products, enrich the category of food-drug products, and further promote the increasing market share of food-drug products, the overall development of the industry is optimistic. And drug and food homologous may be more policy support, market development will also accelerate the pace.

 2. Innovation in the whole industry chain, the development of drug and food homology in addition to inheritance, more importantly, innovation. From upstream breeding to cultivation, from ingredient research to standard-setting, from efficacy evaluation to market application, each link has an innovative dimension and is an important path to product differentiation. 

3. Compared with foreign drug-food homologous market, China's drug-food homologous market is still in the early stage of development, with a broad space for development. With the expansion of the consumer population, the promotion of consumption capacity and the popularization of health awareness, coupled with the continuous introduction of drug-food products, the emergence of new brands based on drug-food homology, etc. , food developed on the basis of the same origin of Medicine and food may occupy a larger share of the functional food market, and also have the opportunity to breed a combination of traditional Chinese culture, medical theory, and modern scientific and technological means, top brand to meet future Chinese People's need for nourishing health.

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